Why should I order illusion books from The Illusion Bookstore?

Aptly named, The Illusion Bookstore is the exclusive distributor of all of J C Sum’s published work on illusions and show production.

While a select number of titles are available from magic dealers worldwide, we carry J C’s complete range of published works in physical books as well as Instant Downloads. These include book sets and Instant Downloads not available from any other magic shop in the world.

The Instant Downloads save you significant money as they are priced slightly lower, have zero shipping costs and you get the download link immediately upon purchase/ payment.


There seems to be a wide range of illusion books. Which one should I choose?

J C has been publishing his original illusion ideas since 2004. In almost a decade, he has written almost a dozen critically acclaimed books.

He has different books intended for different levels of illusionists, written for specific needs and catered to different budgets.

Follow the link to read a comprehensive FAQ ON J C SUM’s ILLUSION BOOKS.


I’m not familiar with the close-up & mentalism effects on your web store, where can I find more information on them?

All the close-up & mentalism effects/ routines are exclusive to The Illusion Bookstore and not available anywhere else. The purpose is not to have the effects mass marketed or commonly performed but to have them available only to The Illusion Bookstore customers.

We have given as much information as possible in the description of all the effects for you to make an informed purchase. All the effects and routines are thoroughly thought out with structure, magical effect and entertainment value in mind. Rest assured, no junk!


Do you have any other magic products for sale besides those listed on your website?

The Illusion Bookstore carries all products from Murphy’s Magic Supplies (MMS), the largest magic whole seller in the world. We can order any of the over 7000 products available through MMS. Shipping/ delivery options can be chosen based on your needs.

Explore the MMS product catalog HERE and email us at sales@illusionbookstore.com for the items you would like to order. We will follow up with shipping options and generate a custom e-invoice for you to make payment.


How do I order the items I want? How long will my order take to arrive? Are your products available worldwide? 

See our ordering information page here.


I purchased a download product and got the link. However, it is not loading!

The download page takes between 15min – 30min to generate (depending on the product(s) you ordered) as each downloadable product is personalized for you. Please be patient and try again in a while!

If you are still experiencing any difficulties downloading your product after 30min, please contact us at downloads@illusionbookstore.com

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